Company Wide Initiative aimed at Securing Sustainable Growth over the Next 100 Years

Company Strategy

(1) Create the Most Optimal Production System

Accelerate a shift to overseas production while reorganizing our business structure by seeking out alliances and collaborating with other companies Dedicate domestic plants to production aimed at Japanese markets as well as to the manufacture of high-end products

(2) Scrutinize Every Cost Element

Thoroughly review all cost elements, including those associated with production processes, yield rates, raw materials and facility maintenance, irrespective of past practices and based on whether or not they are capable of withstanding international competition
Target: ¥10 billion cost cut in five years from fiscal 2013 to 2017

(3) Focus Management Resources on New Growth Drivers and Develop Next-Generation Products

Focus our management resources on such growth fields as the environment, energy, infrastructure and healthcare
Promote product development that is more in step with the market and thereby go beyond the scope of a material manufacturer, expanding our product lineups and fields of operation to encompass finished products and solution businesses
Strengthen collaborative initiatives with external entities by utilizing the DENKA Innovation Center
Promote M&As and seek out business alliance partners in a proactive manner
Integrate business divisions into four divisions in line with market needs while adopting new personnel system that values employees who take on challenges